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- W836400979 abstract "Website quality has been given much attention as of late. In particular the factors that impact a consumer’s perception of website quality is of great interest. This paper takes a currently validated measure of business-to-consumer website quality (WebQualTM) and applies it to Chinese Web users in order to study the cross-cultural differences and similarities of U.S. and Chinese customers. Several cultural differences between U.S. and Chinese customers are revealed." @default.
- W836400979 created "2016-06-24" @default.
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- W836400979 date "2005-01-01" @default.
- W836400979 modified "2023-10-18" @default.
- W836400979 title "A Cross-Cultural Comparison of U.S. and Chinese Website Customers" @default.
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- W836400979 doi "https://doi.org/10.58729/1941-6679.1144" @default.
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