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- W83687717 abstract "Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of lectricit de France (EDF) in the French market. Can Poweo successfully compete against EDF, with its giant installed nuclear base, and will competition bring benefits to French consumers?Learning Objective:To teach students about the peculiar economics and politics of electricity markets in general, and the difficulties of competing against entrenched incumbents in the electricity market in particular. More specifically, the case deals with the strategic options facing Poweo, the difficulties in introducing competition into electricity markets, the economics of electric power generation, and the politics of energy market reform inside the European Union." @default.
- W83687717 created "2016-06-24" @default.
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- W83687717 date "2011-03-07" @default.
- W83687717 modified "2023-09-23" @default.
- W83687717 title "Poweo: David and Goliath in the French Electricity Market" @default.
- W83687717 hasPublicationYear "2011" @default.
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