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- W838666232 abstract "In this study, the authors provide an overview of opportunities for sharing internet marketing tools to increase the effectiveness of marketing activities on the Internet. The article analyzes the types of Internet marketing and especially the possibility of internet marketing for product promotion, positioning it on the market, solve the problem of reducing customers with an increase in the volume of goods, improve the efficiency of promotional activities on the Internet by using an integrated approach. In particular, the authors examined the issues of joint use of search engine optimization, contextual advertising, banner advertising, social media marketing, viral marketing and online-PR. The article deals with the concept and content of each of the promotion tools, application features, tasks. Special attention is paid to the possibilities of contextual advertising to promote products and services, as well as its features: the auction pricing the cost of advertising, speed output, the ability to accurately advertising focusing on various parameters (geography, time of day, the search query, and others.). The article also reflects the latest trends in search engine optimization techniques accounting behavioral factors when ranking search results. Separately disclosed the concept and importance of display advertising on the Internet, aimed at achieving the objectives of image advertiser." @default.
- W838666232 created "2016-06-24" @default.
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- W838666232 date "2014-01-01" @default.
- W838666232 modified "2023-09-23" @default.
- W838666232 title "Инструментарий интернет-маркетинга и его значение в современной экономике" @default.
- W838666232 hasPublicationYear "2014" @default.
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