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- W840551490 abstract "The article discusses new trends and problems in today's market and ways of addressing them through customer satisfaction. New trends include a plethora of products and advertising, a lower closing ratio of sales, a disparity between increased production and increased sales, a lower repurchase rate, and an increase in promotional sales. In order to sustain profitability in an increasingly competitive market, the manufacturers must focus on customer satisfaction through quality products, quality experience, quality image and a quality relationship between the consumer and the product. Brand equity provides a competitive advantage in changing markets, and should be positively enhanced." @default.
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- W840551490 title "ALL VEHICLES ARE NOT CREATED EQUAL: AUTOMOTIVE MARKETING IN THE '90S" @default.
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