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- W84125659 abstract "Understanding customers and satisfying their needs is the basis of marketing theory, particularly because different customers have different needs, and it is seldom possible to satisfy all customers by treating them alike. To better satisfy these different needs, market segmentation, or target marketing, involves dividing groups into internal homogeneous categories of consumers that are likely to use or buy similar products or services." @default.
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- W84125659 date "2009-01-01" @default.
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- W84125659 title "Wine bottle closure: The importance to Millennials and Baby Boomers during purchase situations" @default.
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