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• W84291479 abstract "Hardly any in-depth knowledge is currently available on how different types of product-relevant information influence online consumer trust and purchase decision. To address this research gap, we apply a generic function-based information typology to systematically classify the large variety of online product information and plan for a focused comparison of their functional roles and differential effects on online consumer decision making. The ultimate goal is to provide a theoretical basis for guiding and prioritizing online information organization and provision, which becomes increasingly important in the current context of information overload. The paper briefly reviews information research in e-commerce, discusses the conceptual basis of applying the generic function-based topical relevance typology to analyze online product information, and uses a variety of product examples from Amazon.com to demonstrate the process. The paper concludes with preliminary findings from this pilot study." @default.
• W84291479 created "2016-06-24" @default.
• W84291479 creator A5021878761 @default.
• W84291479 date "2012-01-01" @default.
• W84291479 modified "2023-09-25" @default.
• W84291479 title "Function-Based Categorization of Online Product Information Types" @default.
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• W84291479 hasPublicationYear "2012" @default.
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