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- W845909828 abstract "States facing declining fuel tax revenues and increasing road infrastructure needs must not only find feasible solutions, but must also communicate them successfully to the public. Oregon began investigating new methods of funding its transportation system in the early 2000s. The Road Usage Charge Pilot Project, completed in early 2013, tested the feasibility of a per-mile fee system with a group of volunteer participants. The project team employed an online social media strategy with a project-specific website, blog, and video that provided both information to website users and a forum for discussion about the issues surrounding the project. The project revealed the efficacy of social media in communicating complex, technical issues to the public, and creating effective engagement that provided the Oregon Department of Transportation with useful feedback. As the federal government and states continue to experience declining fuel tax receipts, new transportation funding solutions must be found. Effective communication and engagement with the public is key to helping move these proposals forward." @default.
- W845909828 created "2016-06-24" @default.
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- W845909828 date "2014-01-01" @default.
- W845909828 modified "2023-09-23" @default.
- W845909828 title "Communicating New and Complex Transportation Funding Programs Through Social Media" @default.
- W845909828 hasPublicationYear "2014" @default.
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