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- W847391570 abstract "This article describes Alaska Airlines so-called “Alaska 2010” plan, which is aimed at enabling the airline to prosper when times are good and bad. It includes an interview with the airline’s CEO Bill Ayer and charts of financial and operating data. The airline’s goal, three years into its transformation plan, is to create what executives call a “virtuous cycle” that begins with energized employees who perform well and create satisfied customers. That in turn will lead to solid returns for investors, which will mean greater capital for growth. Growth produces job stability and greater career opportunities for employees, which will make those employees better at their jobs. The author also describes the airline’s decisions to leave Oakland, to outsource ground handling at Seattle, and to extend service to the Midwest and east coast." @default.
- W847391570 created "2016-06-24" @default.
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- W847391570 date "2007-01-01" @default.
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- W847391570 title "The Virtuous Airline" @default.
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