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- W852216500 abstract "What is CRM(Customer Relationship Management) means that planning, executing, and re-accessing the marketing strategy based on the customer character by analyzing the material related to customers. That is CRM is a strategy of customer service on the base of data. In the case of the telecommunications and a newspaper, there are restricted application of CRM, because they are provided services by paying a given amount of money within a given period of time. This paper develops CRM model(chum prediction model) that can apply to a newspaper. For model-building, real data were used which were collected from one of the major a newspaper company in Korea. Also, this paper verifies the efficient result." @default.
- W852216500 created "2016-06-24" @default.
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- W852216500 date "2007-01-01" @default.
- W852216500 modified "2023-09-26" @default.
- W852216500 title "Development of churn prediction model in a newspaper based on real case" @default.
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