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- W85380089 abstract "The research dwells mainly on exploring textual features in persua- sive discourse. We will look both into the unsolicited promotional letter and the web page promoting e-services. Following Bhatia's (1993) methodological contribution into the sales promotion letter and studies carried out by Bosch (1998), we have conducted an examination of 20 web pages and letters promoting services. The initial hypothesis we put forward centred around analysing text-building strategies after Bhatia's model in both texts, despite obvious differences between 'traditional texts' and 'virtual' ones. The results partly justified the hypothesis, as both texts illustrate the advantage of this structural model in accounting for text-building strategies. However, given the pecu- liarities commonly and currently used in cybertexts, our frame of analysis proved insuf- ficient, thus more detailed consideration should be given to contextual features in electronic communication. Our research aims to make a contribution to genre analysis in today's written business discourse." @default.
- W85380089 created "2016-06-24" @default.
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- W85380089 date "2005-01-01" @default.
- W85380089 modified "2023-09-23" @default.
- W85380089 title "EL DISCURSO PERSUASIVO TRADICIONAL Y VIRTUAL: PROPUESTA DE ANÁLISIS" @default.
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