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- W854388212 abstract "Although personal selling and organizational buying are recognized as critical elements in the success of most industrial firms, research progress in this area has been hindered by the lack of a comprehensive and integrative conceptual model of the customer-salesperson interaction. This paper proposes such a model which focuses on the critical element of the buyer-seller interaction, communication." @default.
- W854388212 created "2016-06-24" @default.
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- W854388212 date "2013-10-24" @default.
- W854388212 modified "2023-09-24" @default.
- W854388212 title "The Customer-Salesperson Dyad: An Interaction/Communication Model and Review" @default.
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- W854388212 doi "https://doi.org/10.1080/08853134.1990.10753832" @default.
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