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- W8634981 abstract "AbstractThere has been tremendous growth of online auction over the last several years. However, what makes consumers adopt and use online auction has not been researched deeply. This chapter aims to fill this gap. Based on extensive literature review, we developed a comprehensive online auction adoption model. The developed model is empirically tested by using Partial Least Square (PLS) based structural equation modelling approach. The primary data was collected via questionnaire survey in china, which is undergoing rapid internet adoption and e-commerce development, and is becoming the largest online marketplace in the world. The results indicate that subject norm, trust and behavioural control have significant impact on the buying intention via online auction but personal innovativeness and attitude don't." @default.
- W8634981 created "2016-06-24" @default.
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- W8634981 date "2009-01-01" @default.
- W8634981 modified "2023-09-24" @default.
- W8634981 title "Factors influencing online auction adoption: A China study" @default.
- W8634981 hasPublicationYear "2009" @default.
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