Matches in SemOpenAlex for { <https://semopenalex.org/work/W86546406> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W86546406 abstract "Many think of marketing as a separate discipline from user experience design; however, marketing is an integral part of users' experiences in using many web sites. This paper describes methodology and findings of a study aimed at understanding how to effectively use marketing promotions to raise financial advisors' awareness of relevant products and resources on a fund family web site, while at the same time supporting the broader experiences around their intended uses of the site. High-level guidelines for using marketing promotions on a web site are described, as well as tactical best practices to guide design of such promotions." @default.
- W86546406 created "2016-06-24" @default.
- W86546406 creator A5013449122 @default.
- W86546406 creator A5073652771 @default.
- W86546406 creator A5084405318 @default.
- W86546406 date "2011-01-01" @default.
- W86546406 modified "2023-09-24" @default.
- W86546406 title "Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation" @default.
- W86546406 cites W1570753381 @default.
- W86546406 cites W2143137921 @default.
- W86546406 doi "https://doi.org/10.1007/978-3-642-21660-2_46" @default.
- W86546406 hasPublicationYear "2011" @default.
- W86546406 type Work @default.
- W86546406 sameAs 86546406 @default.
- W86546406 citedByCount "1" @default.
- W86546406 countsByYear W865464062013 @default.
- W86546406 crossrefType "book-chapter" @default.
- W86546406 hasAuthorship W86546406A5013449122 @default.
- W86546406 hasAuthorship W86546406A5073652771 @default.
- W86546406 hasAuthorship W86546406A5084405318 @default.
- W86546406 hasConcept C110875604 @default.
- W86546406 hasConcept C136764020 @default.
- W86546406 hasConcept C144024400 @default.
- W86546406 hasConcept C144133560 @default.
- W86546406 hasConcept C162853370 @default.
- W86546406 hasConcept C21959979 @default.
- W86546406 hasConcept C2777200299 @default.
- W86546406 hasConcept C2984519610 @default.
- W86546406 hasConcept C41008148 @default.
- W86546406 hasConcept C46312422 @default.
- W86546406 hasConcept C48891531 @default.
- W86546406 hasConcept C521306242 @default.
- W86546406 hasConcept C98495876 @default.
- W86546406 hasConceptScore W86546406C110875604 @default.
- W86546406 hasConceptScore W86546406C136764020 @default.
- W86546406 hasConceptScore W86546406C144024400 @default.
- W86546406 hasConceptScore W86546406C144133560 @default.
- W86546406 hasConceptScore W86546406C162853370 @default.
- W86546406 hasConceptScore W86546406C21959979 @default.
- W86546406 hasConceptScore W86546406C2777200299 @default.
- W86546406 hasConceptScore W86546406C2984519610 @default.
- W86546406 hasConceptScore W86546406C41008148 @default.
- W86546406 hasConceptScore W86546406C46312422 @default.
- W86546406 hasConceptScore W86546406C48891531 @default.
- W86546406 hasConceptScore W86546406C521306242 @default.
- W86546406 hasConceptScore W86546406C98495876 @default.
- W86546406 hasLocation W865464061 @default.
- W86546406 hasOpenAccess W86546406 @default.
- W86546406 hasPrimaryLocation W865464061 @default.
- W86546406 hasRelatedWork W136850745 @default.
- W86546406 hasRelatedWork W1508297188 @default.
- W86546406 hasRelatedWork W151499103 @default.
- W86546406 hasRelatedWork W1968154401 @default.
- W86546406 hasRelatedWork W2013701814 @default.
- W86546406 hasRelatedWork W2026123961 @default.
- W86546406 hasRelatedWork W2034994885 @default.
- W86546406 hasRelatedWork W215918187 @default.
- W86546406 hasRelatedWork W2185641883 @default.
- W86546406 hasRelatedWork W2298966429 @default.
- W86546406 hasRelatedWork W2497318065 @default.
- W86546406 hasRelatedWork W2505532783 @default.
- W86546406 hasRelatedWork W2587543317 @default.
- W86546406 hasRelatedWork W2883399600 @default.
- W86546406 hasRelatedWork W2951760292 @default.
- W86546406 hasRelatedWork W3123174929 @default.
- W86546406 hasRelatedWork W3183783889 @default.
- W86546406 hasRelatedWork W642459070 @default.
- W86546406 hasRelatedWork W8920963 @default.
- W86546406 hasRelatedWork W122192198 @default.
- W86546406 isParatext "false" @default.
- W86546406 isRetracted "false" @default.
- W86546406 magId "86546406" @default.
- W86546406 workType "book-chapter" @default.