Matches in SemOpenAlex for { <https://semopenalex.org/work/W86733204> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W86733204 endingPage "101" @default.
- W86733204 startingPage "95" @default.
- W86733204 abstract "The increasingly role leading of what it is known like social promotion, that is to say, some commercial initiative that determines the contribution of the product, mark or range of a company with certain social actions to increasing levels of consumption is postulated like one of the strategies of the current marketing. The text analyzes the diffuse borders of the different forms of the links between the organization and the social jousts: philanthropy, patronage, sponsorship, social marketing and social corporate responsibility. These concepts serve to oppose and to establish the comparative with the public marketing, based on the attainment of the common good for the citizenship and the implantation of certain social values." @default.
- W86733204 created "2016-06-24" @default.
- W86733204 creator A5022625309 @default.
- W86733204 creator A5042675426 @default.
- W86733204 date "2010-01-01" @default.
- W86733204 modified "2023-09-23" @default.
- W86733204 title "La Promoción con Causas: Ética y Responsabilidades Comunicativas" @default.
- W86733204 cites W142220523 @default.
- W86733204 cites W1531935109 @default.
- W86733204 cites W1947700099 @default.
- W86733204 cites W2066979000 @default.
- W86733204 cites W2529668482 @default.
- W86733204 cites W579112717 @default.
- W86733204 cites W652021138 @default.
- W86733204 hasPublicationYear "2010" @default.
- W86733204 type Work @default.
- W86733204 sameAs 86733204 @default.
- W86733204 citedByCount "0" @default.
- W86733204 crossrefType "journal-article" @default.
- W86733204 hasAuthorship W86733204A5022625309 @default.
- W86733204 hasAuthorship W86733204A5042675426 @default.
- W86733204 hasConcept C112698675 @default.
- W86733204 hasConcept C141261163 @default.
- W86733204 hasConcept C144024400 @default.
- W86733204 hasConcept C144133560 @default.
- W86733204 hasConcept C162853370 @default.
- W86733204 hasConcept C17744445 @default.
- W86733204 hasConcept C199539241 @default.
- W86733204 hasConcept C2524010 @default.
- W86733204 hasConcept C2777754422 @default.
- W86733204 hasConcept C2780781376 @default.
- W86733204 hasConcept C30772137 @default.
- W86733204 hasConcept C33923547 @default.
- W86733204 hasConcept C36289849 @default.
- W86733204 hasConcept C39549134 @default.
- W86733204 hasConcept C90673727 @default.
- W86733204 hasConcept C94625758 @default.
- W86733204 hasConcept C98147612 @default.
- W86733204 hasConceptScore W86733204C112698675 @default.
- W86733204 hasConceptScore W86733204C141261163 @default.
- W86733204 hasConceptScore W86733204C144024400 @default.
- W86733204 hasConceptScore W86733204C144133560 @default.
- W86733204 hasConceptScore W86733204C162853370 @default.
- W86733204 hasConceptScore W86733204C17744445 @default.
- W86733204 hasConceptScore W86733204C199539241 @default.
- W86733204 hasConceptScore W86733204C2524010 @default.
- W86733204 hasConceptScore W86733204C2777754422 @default.
- W86733204 hasConceptScore W86733204C2780781376 @default.
- W86733204 hasConceptScore W86733204C30772137 @default.
- W86733204 hasConceptScore W86733204C33923547 @default.
- W86733204 hasConceptScore W86733204C36289849 @default.
- W86733204 hasConceptScore W86733204C39549134 @default.
- W86733204 hasConceptScore W86733204C90673727 @default.
- W86733204 hasConceptScore W86733204C94625758 @default.
- W86733204 hasConceptScore W86733204C98147612 @default.
- W86733204 hasIssue "6" @default.
- W86733204 hasLocation W867332041 @default.
- W86733204 hasOpenAccess W86733204 @default.
- W86733204 hasPrimaryLocation W867332041 @default.
- W86733204 isParatext "false" @default.
- W86733204 isRetracted "false" @default.
- W86733204 magId "86733204" @default.
- W86733204 workType "article" @default.