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- W869755077 abstract "在现代经济社会,广告主体与客体之间,广告主体、客体与政府之间都存在着种种博弈关系。但由于受我国市场经济发育程度的限制,我国广告主体和客体都不十分成熟,在博弈矩阵的策略选择上也难以达到共赢的目标,因此,政府作为监管者介入博弈不仅具有经济学意义,也是我国广告业健康发展的需要。" @default.
- W869755077 created "2016-06-24" @default.
- W869755077 creator A5012244262 @default.
- W869755077 date "2008-01-01" @default.
- W869755077 modified "2023-09-28" @default.
- W869755077 title "广告市场的博弈分析——广告主体、客体以及与监管者之间的博弈模型" @default.
- W869755077 hasPublicationYear "2008" @default.
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