Matches in SemOpenAlex for { <https://semopenalex.org/work/W874801259> ?p ?o ?g. }
Showing items 1 to 58 of
58
with 100 items per page.
- W874801259 abstract "The aim of this chapter is to run through the history of marketing research applied to measuring the effectiveness of advertising and deepen in all those theories that have shed light on this aspect and have influenced subsequent theories and models. This historical review offers the opportunity of knowing the past and understanding better the present of market research applied to advertising. It is a chronological analysis to present day, which introduces the development of the explanatory models for the functioning of advertising and the theoretical and empirical contributions in this area." @default.
- W874801259 created "2016-06-24" @default.
- W874801259 creator A5014467738 @default.
- W874801259 creator A5052714667 @default.
- W874801259 date "2013-10-28" @default.
- W874801259 modified "2023-10-18" @default.
- W874801259 title "Measurement of Advertising Effectiveness: How Different Theories About the Relative Importance of Sales vs. Recall/Recognition vs. Emotion Were Popular" @default.
- W874801259 cites W1516152301 @default.
- W874801259 cites W176103531 @default.
- W874801259 cites W2006045671 @default.
- W874801259 cites W2147456765 @default.
- W874801259 cites W2156834536 @default.
- W874801259 cites W2314614479 @default.
- W874801259 cites W2319178673 @default.
- W874801259 cites W2475578729 @default.
- W874801259 cites W2911079845 @default.
- W874801259 cites W2994376287 @default.
- W874801259 cites W3096852520 @default.
- W874801259 cites W3148858282 @default.
- W874801259 doi "https://doi.org/10.17265/1537-1514/2013.10.008" @default.
- W874801259 hasPublicationYear "2013" @default.
- W874801259 type Work @default.
- W874801259 sameAs 874801259 @default.
- W874801259 citedByCount "0" @default.
- W874801259 crossrefType "journal-article" @default.
- W874801259 hasAuthorship W874801259A5014467738 @default.
- W874801259 hasAuthorship W874801259A5052714667 @default.
- W874801259 hasConcept C100660578 @default.
- W874801259 hasConcept C112698675 @default.
- W874801259 hasConcept C144133560 @default.
- W874801259 hasConcept C15744967 @default.
- W874801259 hasConcept C180747234 @default.
- W874801259 hasConcept C77805123 @default.
- W874801259 hasConceptScore W874801259C100660578 @default.
- W874801259 hasConceptScore W874801259C112698675 @default.
- W874801259 hasConceptScore W874801259C144133560 @default.
- W874801259 hasConceptScore W874801259C15744967 @default.
- W874801259 hasConceptScore W874801259C180747234 @default.
- W874801259 hasConceptScore W874801259C77805123 @default.
- W874801259 hasIssue "10" @default.
- W874801259 hasLocation W8748012591 @default.
- W874801259 hasOpenAccess W874801259 @default.
- W874801259 hasPrimaryLocation W8748012591 @default.
- W874801259 hasRelatedWork W1989444360 @default.
- W874801259 hasRelatedWork W1994141678 @default.
- W874801259 hasRelatedWork W2019760379 @default.
- W874801259 hasRelatedWork W2036208816 @default.
- W874801259 hasRelatedWork W2039573195 @default.
- W874801259 hasRelatedWork W2059981284 @default.
- W874801259 hasRelatedWork W2065074698 @default.
- W874801259 hasRelatedWork W2116602539 @default.
- W874801259 hasRelatedWork W2142692777 @default.
- W874801259 hasRelatedWork W2996163655 @default.
- W874801259 hasVolume "12" @default.
- W874801259 isParatext "false" @default.
- W874801259 isRetracted "false" @default.
- W874801259 magId "874801259" @default.
- W874801259 workType "article" @default.