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- W875295526 abstract "A company's success depends on the requirements imposed by its external environment. Every enterprise and its strategic business unit (SBU) operate in a distinct, specific (for that enterprise) environment, the features of which the enterprise must take into account in its strategic planning. The purpose of this article is to present various viewpoints defining the indispensability and role of the macro-environment for an enterprise, where it constitutes an indispensable part of strategic analysis. The author devotes the main part of the discussion to the methodology of analysing the macro-environment, starting from a review of various concepts and models, defining a schematic outline of the analysis, discussing difficulties in conducting the analysis, and closing the discussion by defining the methods and techniques used for such an analysis. (original abstract)" @default.
- W875295526 created "2016-06-24" @default.
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- W875295526 date "2006-01-01" @default.
- W875295526 modified "2023-09-23" @default.
- W875295526 title "Analiza otoczenia dalszego przedsiębiorstwa" @default.
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