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- W876580846 abstract "从对广告发展史进行梳理开始,本文从全新视野,对现代广告理念进行了阐述--从Ad-vertising到IMC,广告理念经历了一个由窄到宽,广告媒介由单一到整合,广告在营销中的位置由局部到全方位拓展的过程.现代广告的理念是:广告即营销传播." @default.
- W876580846 created "2016-06-24" @default.
- W876580846 creator A5085435506 @default.
- W876580846 date "2003-01-01" @default.
- W876580846 modified "2023-09-23" @default.
- W876580846 title "从Advertising到MC：现代广告理念的嬗变和拓展——《MC：拓展广告学原理》导言" @default.
- W876580846 hasPublicationYear "2003" @default.
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