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- W879337652 abstract "The rapid economic growth in Asia over the past few decades has been accompanied by a dramatic increase in advertising. Today, billions of dollars (US) are spent on mass media advertising in the region all aimed at enticing the burgeoning middle class to consume everything from perfumes to Pentiums. The gradual build-up of multinational business activity has resulted in ideological debates about the role of advertising in development. On the one hand, dependency theorists charge that advertising promotes the consumption of non- essential products, concentrates economic power into the hands of a few large transnational corporations and creates a consumer culture that is damaging to indigenous values. Convergence theorists argue that advertising fuels economic growth and thus helps to diminish the distance between the 'haves' and the 'have nots'. The purpose of this paper is to examine the criticisms of advertising that have accompanied economic growth over the past few decades and to discuss how current trends in economic development in the region are shaping the practice of advertising in Asia. 21 ATTENTION: The Singapore Copyright Act applies to the use of this document. Nanyang Technological University Library" @default.
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- W879337652 date "1996-01-01" @default.
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- W879337652 title "The Century of the Dragon" @default.
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- W879337652 doi "https://doi.org/10.1080/01296612.1996.11726509" @default.
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