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- W880258317 abstract "The Swedish government has established a national planning framework for wind power, including a goal of 30 TWh of installed capacity by 2020. It has however been proven difficult to reach these goals since negative attitudes towards wind power projects can hinder the development. One main issue is that even though the majority of the local community is positive to a wind power establishment, it can be enough that one person take legal action against it for the project to be interrupted. Resistance towards wind power is often subjective which means that it is difficult to find a general solution to increase the acceptance among the local community. People often resist the local impact wind turbines might cause, but the resistance could also be towards those who carry out the project or how the project is conducted.This study aims to qualitatively investigate how communication throughout the planning- and permission process affect the level of acceptance among the local community, as well as to identify measures which can raise the acceptance for wind power projects. Interviews have been conducted with project planners, authorities and consultants in order to gather their experiences from previous projects. This information has been related to theories regarding attitudes and communication and has resulted in a recommendation of how future projects should be conducted in order to raise the local acceptance.The study results in several factors that affect the level of acceptance and the attitudes among the local community. These factors are important for the project planner to take into account when communicating with the public. A wind power establishment is for many people a huge change in the surroundings, and can create a feeling of worry and anxiety related to how the establishment will affect humans and the environment. A project might also cause a feeling of not being in control. These two feelings can create negative attitudes towards a project. One way to create a feeling of control is to involve the local community in the project and to explain for them the process of planning a project and applying for permission. In order to ease worries, the project planner should share objective and accurate information.People tend to trust the information they receive from a person they consider trustworthy. Therefore it is important for the project planner to act in a trustworthy manner, for example by being honest and to use a transparent and respectful communication. It is also important that the project planner listen to the public’s opinions and worries, even though they are not relevant for the permission process. The study proves the difficulty of changing already negative attitudes, which emphasise the importance of an early and proactive communication. If people create a negative attitude based on false information, rumours or speculations, it is hard to change their attitudes afterwards. Therefore it is important to map actors in the community and their potential worries, with the purpose to construct a communication plan.The results clearly indicate that a consultation meeting in the shape of an exhibition instead of a presentation has a higher potential for creating a local acceptance towards a project. With only a presentation not everyone will have their saying. An exhibition enables a dialogue between the project planner and individual inhabitants where opinions and questions can be more easily communicated between the parties. The project planner can also easily adapt the dialogue to decrease the risk of misperceptions and confusions. Other measures that can increase the level of acceptance are economical compensation as well as field trips, where the inhabitants can create their own opinion of the impact from wind turbines. It can ease worries and thereby create positive attitudes towards wind power projects." @default.
- W880258317 created "2016-06-24" @default.
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- W880258317 date "2015-01-01" @default.
- W880258317 modified "2023-09-26" @default.
- W880258317 title "Åtgärder som skapar samsyn vid vindkraftsetableringar : Kommunikation och dialog med lokalbefolkningen" @default.
- W880258317 hasPublicationYear "2015" @default.
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