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- W881463833 abstract "Johnsrud squelched the celebration as he said, That was the easy part! Now the real work begins. The management team for Quest Research was meeting in the garage of Jack Hartman, the company's president. For the last three years, the garage had housed computers and scientific equipment rather than automobiles. Johnsrud, the VP of marketing had just reported on a meeting the day before with two outside swine industry experts, Dr. Joe Jones and Dr. Kermit Lana. The company's technology and theory had been presented by its inventor to the two swine experts. After the presentation Dr. Lana turned to Dr. Jones saying, makes sense; this could work. Dr. Jones replied, Yes, I think it will too. And I think I know someone who will fund the He then turned to Johnsrud saying, Give me a business plan and I will present it to my contact. The Quest management team realized how fortunate they had been. Most startup businesses never have the opportunity to present their business plan to investors. But they also knew the potential angel investor would ask if the swine production industry was a viable potential market for their technology. They had to be ready with the answer. The Company In 2001, Quest Research, Denver, Colorado, started as a scientific research company conducting basic research. This small corporation focused on one technology, electrolyzed water, and had several patents. The offices were in the basement and the lab was in the garage of the company's president. Like many startup companies, each member of the management team worked full time jobs during the day, while nights and weekends were devoted to Quest (see Table 1). Quest's president, Jack Hartman, held a B.S. in Ceramic Engineering. He had worked as an international project manager in the ceramics industry and had designed and built large ceramic manufacturing factories in France, South Africa, and North America. Dave Dockter, director of Quest's research and development, held a MS degree in Metallurgical and Materials Engineering. He had extensive research experience involving complex metal and chemical reactions that included ceramic applications. Steve Smith was the technology guru who had initially asked Hartman to build the ceramic vessel. This project led to the creation of Quest. While he was not involved in the daily operations of Quest, his ideas were the technological foundations of everything Quest pursued. Dr. Lloyd Johnsrud was the director of Quest's marketing efforts. He was a retired university marketing professor who had also owned a consulting company that specialized in marketing and strategic planning. Several of his consulting clients were in the pork production or processing industry, and he had led strategic planning projects for both Jones and Lana. At the time of the critical incident, Johnsrud was a volunteer leading the strategic planning efforts of a nonprofit organization. Not affiliated with Quest, Dr. Joe Jones and Dr. Kermit Lana were swine experts. Dr. Jones was an internationally known swine veterinarian whose veterinary consulting practices served hog producers in North America, Asia, and Europe. Dr. Lana was a leading swine nutritional consultant, whose specialty was ration development. The Angel Investor The potential angel investor was Bill Watkins, an entrepreneur that had successfully started and sold several agribusinesses. After earning a business degree from a Midwestern university, Watkins had assumed leadership of the family livestock feed business that targeted primarily hog farmers. Since then, he had started, and later sold, two very successful food-processing businesses. He also had a leading swine nutrition expert on his staff. The GENS After many hours of talking with Smith and reading many articles he had recommended, Johnsrud became convinced that electrolyzed water could enhance pig production. …" @default.
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- W881463833 date "2010-01-01" @default.
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- W881463833 title "Quest Research Explores the Hog Production Industry" @default.
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