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• W889766341 abstract "Using qualitative inquiry and professional socialization as a framework to draw meaning from the experiences of graduate admissions professionals, this project examines individual beliefs and organizational behaviors as they relate to management.BACKGROUND & RATIONALE: GRADUATE ENROLLMENT MANAGEMENT (GEM)For some time, admissions professionals have played a key role in advancing as a concept and field of practice in postsecondary education. Henderson (zoo 8) traces the history of the admissions profession and the evolution of the undergraduate admissions officer from gatekeeper to recruiter and then to strategic manager. Hossler (2004) proposes that the scope of the professional field transitioned from admissions to management, defined as a set of activities designed to enable educational to exert more influence over their student enrollments and total net tuition revenue (p. 65). As emerging concept, garners attention as a process as well as organizational philosophy. Black (2004) describes as an institutional commitment to reorganization (p. 37) and a conceptual framework for the cradle to endowment relationship between student and institution that outlines the comprehensive, developmental nature of a mature organization.Affinity groups and professional societies (e.g., aacrao, nafsa) contribute to ongoing discourse about the intersection between and graduate admissions. Recently, the National Association of Graduate Admissions Professionals (nagap) added enrollment management to its name, signifying the importance of such activities to graduate admissions work. These developments point to the transition from intake {i.e., admissions and recruitment) as independent activities to enrollment, which functions as part of a larger matrix of activities gaining popularity among graduate and undergraduate admissions professionals.In analyzing at graduate institutions, Schulz (2008) identifies the pursuit of institutional quality, access, and financial stability as pillars or guiding priorities of many admissions professionals over the past 30 years. Wilhams (2008) characterizes graduate (gem) as being led by professionals who work proactively to build and maintain relationships across administrative silos...assigning responsibilities based on cost efficiencies, customer service, and expertise (p. 57). Graduate admissions professionals now spend almost 60 percent of their time on retention, leading researchers to conclude that institutions are shifting their primary focus on retaining current students, rather than recruiting new students (nagap 2011, p. 16).In their effort to understand management, scholars apply multiple conceptual perspectives, to include resource dependency, systems, revenue, as well as cultural theories pertaining to institutional image (Barnes and Harris 2010, Hossler 2004). There is increasing interest in the study of graduate admissions professionals and how they view their in management. Moreover, graduate admissions is increasingly professionalized field. Nevertheless, few empirical studies look specifically at professional administrators' day-to-day participation in graduate management. As gem becomes increasingly significant, so will researchers' examination of the experiences of graduate admissions professionals in their quest for insight into the future of gem.The guiding research construct for this project is professional role development in graduate admissions professionals who describe as part of their work. The central research question is How do select graduate admissions professionals identify with in their work? The purpose of the project is to examine the experiences of graduate admissions professionals (from their perspective) as they relate to management. …" @default.
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• W889766341 date "2014-04-01" @default.
• W889766341 modified "2023-09-23" @default.
• W889766341 title "CROSSING THE GEM FRONTIER: Graduate Admissions Professionals' Participation in Enrollment Management" @default.
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