Matches in SemOpenAlex for { <https://semopenalex.org/work/W89580430> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W89580430 endingPage "260" @default.
- W89580430 startingPage "237" @default.
- W89580430 abstract "Market segmentation principles are well established in marketing theory and a recognized component of marketing strategy (Weinstein, 2004). As customer needs become increasingly diverse, market segmentation offers organizations the means to handle this complexity. This is achieved by grouping into segments customers who are homogenous in terms of their needs and buying behaviour (McDonald and Dunbar, 2004). For organizations the benefits include more efficient resource allocation, marketing programmes which are a better fit with customer needs, and improved competitiveness (Beane and Ennis, 1987; Wind, 1978). Despite these attractions, organizations which implement a segmentation approach have many decisions to make about the methods they will use and how they will interpret and implement the outcomes (Dibb and Simkin, 2008).This chapter provides an overview of the market segmentation process and explores what is involved in target segment selection. The chapter begins by outlining the reasons for carrying out segmentation and the associated benefits. Various methods for developing segments are then described, illustrated with topical examples from the mobile phone and energy markets. The criteria for judging the quality of the resulting segments are highlighted, followed by a discussion of targeting decisions and segment choice approaches. The chapter concludes with a series of warnings for segmentation users, designed to minimize the most commonly encountered impediments to the process and to the implementatioin of its outputs." @default.
- W89580430 created "2016-06-24" @default.
- W89580430 creator A5043023522 @default.
- W89580430 creator A5067313235 @default.
- W89580430 date "2014-03-05" @default.
- W89580430 modified "2023-09-26" @default.
- W89580430 title "Target Segment Strategy" @default.
- W89580430 doi "https://doi.org/10.4135/9781446280096.n11" @default.
- W89580430 hasPublicationYear "2014" @default.
- W89580430 type Work @default.
- W89580430 sameAs 89580430 @default.
- W89580430 citedByCount "1" @default.
- W89580430 countsByYear W895804302017 @default.
- W89580430 crossrefType "book-chapter" @default.
- W89580430 hasAuthorship W89580430A5043023522 @default.
- W89580430 hasAuthorship W89580430A5067313235 @default.
- W89580430 hasConcept C111472728 @default.
- W89580430 hasConcept C111919701 @default.
- W89580430 hasConcept C125308379 @default.
- W89580430 hasConcept C138885662 @default.
- W89580430 hasConcept C144133560 @default.
- W89580430 hasConcept C154945302 @default.
- W89580430 hasConcept C162853370 @default.
- W89580430 hasConcept C195094911 @default.
- W89580430 hasConcept C206345919 @default.
- W89580430 hasConcept C2777328224 @default.
- W89580430 hasConcept C2779530757 @default.
- W89580430 hasConcept C31258907 @default.
- W89580430 hasConcept C41008148 @default.
- W89580430 hasConcept C81917197 @default.
- W89580430 hasConcept C89600930 @default.
- W89580430 hasConcept C93032411 @default.
- W89580430 hasConcept C98045186 @default.
- W89580430 hasConceptScore W89580430C111472728 @default.
- W89580430 hasConceptScore W89580430C111919701 @default.
- W89580430 hasConceptScore W89580430C125308379 @default.
- W89580430 hasConceptScore W89580430C138885662 @default.
- W89580430 hasConceptScore W89580430C144133560 @default.
- W89580430 hasConceptScore W89580430C154945302 @default.
- W89580430 hasConceptScore W89580430C162853370 @default.
- W89580430 hasConceptScore W89580430C195094911 @default.
- W89580430 hasConceptScore W89580430C206345919 @default.
- W89580430 hasConceptScore W89580430C2777328224 @default.
- W89580430 hasConceptScore W89580430C2779530757 @default.
- W89580430 hasConceptScore W89580430C31258907 @default.
- W89580430 hasConceptScore W89580430C41008148 @default.
- W89580430 hasConceptScore W89580430C81917197 @default.
- W89580430 hasConceptScore W89580430C89600930 @default.
- W89580430 hasConceptScore W89580430C93032411 @default.
- W89580430 hasConceptScore W89580430C98045186 @default.
- W89580430 hasLocation W895804301 @default.
- W89580430 hasOpenAccess W89580430 @default.
- W89580430 hasPrimaryLocation W895804301 @default.
- W89580430 hasRelatedWork W159444957 @default.
- W89580430 hasRelatedWork W1604754 @default.
- W89580430 hasRelatedWork W1967987888 @default.
- W89580430 hasRelatedWork W1986026471 @default.
- W89580430 hasRelatedWork W2014146586 @default.
- W89580430 hasRelatedWork W2055925740 @default.
- W89580430 hasRelatedWork W2064326484 @default.
- W89580430 hasRelatedWork W2086180638 @default.
- W89580430 hasRelatedWork W2143923060 @default.
- W89580430 hasRelatedWork W2290449004 @default.
- W89580430 hasRelatedWork W2324494759 @default.
- W89580430 hasRelatedWork W2472808192 @default.
- W89580430 hasRelatedWork W2497876206 @default.
- W89580430 hasRelatedWork W2550831307 @default.
- W89580430 hasRelatedWork W2562602546 @default.
- W89580430 hasRelatedWork W2586875418 @default.
- W89580430 hasRelatedWork W2969635474 @default.
- W89580430 hasRelatedWork W3164701206 @default.
- W89580430 hasRelatedWork W2518492823 @default.
- W89580430 hasRelatedWork W2742060459 @default.
- W89580430 isParatext "false" @default.
- W89580430 isRetracted "false" @default.
- W89580430 magId "89580430" @default.
- W89580430 workType "book-chapter" @default.