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- W8966051 abstract "Pharmaceutical advertisements have become commonplace in print and on television. Now medical device companies and test makers are following the lead of pharmaceutical firms in marketing directly to consumers rather than to physicians. Direct-to-consumer (DTC) marketing is spurring debate, however, because the practice bypasses an important gatekeeper—the physician. The medical community is concerned that this marketing strategy will weaken the patient-physician relationship." @default.
- W8966051 created "2016-06-24" @default.
- W8966051 date "2002-11-01" @default.
- W8966051 modified "2023-10-18" @default.
- W8966051 title "Fetal Photos and Body Scans in Parking Lots: The Implications of Bypassing Physicians in the Medical Marketplace" @default.
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- W8966051 doi "https://doi.org/10.1001/virtualmentor.2002.4.11.ebyt1-0211" @default.
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