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- W9076081 abstract "In earlier eras of merchandising, the source of a was probably its principal selling point. The trademark, standing as identification of the producer, was a symbol of origin and conveyed to the buying public the distillation of what was then the important sales message. Subsequently, by the spectacular use of methods for the mass communication of merchandising information,' increased stress came to be placed upon the quality and special performance attributes of the individual brands of goods. This served to shift the emphasis away from the place of origin and toward the particular itself. The article was invested with its own distinctive in the eyes of the consuming public. In the more graphic language of advertising people, a consumer franchise was created; or a product image or product personality was built for the item." @default.
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- W9076081 date "1956-07-01" @default.
- W9076081 modified "2023-09-25" @default.
- W9076081 title "Protectibility of Trademark Values against False Competitive Advertising" @default.
- W9076081 doi "https://doi.org/10.15779/z38jz1k" @default.
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