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- W914240018 abstract "Abstract ThepurposeofthisstudywastoexaminewhichfactorshadaffectedonInter netshopping addiction significantly related to fashion products. 235 femal e collegestudentsweresurveyedforthisstudy.Fordataanalysis,descriptivesta tistics,χ 2 -test,ANOVA and Duncan test were used. As the results, generally Internet shoppi ngaddictionwascorrelatedtoInternetaddiction,impulse,self-esteem,a ge,theusagetimeofInternet,andInternetskills. Also,heavyInternetshoppingaddi ctivegrouphadhigherInternetaddictivetendency,impulsivetendencythanlightIn ternetshoppingaddictivegroup,whileheavyInternetshoppingaddictivegrouphadlower self-esteemthanlightInternetshoppingaddictivegroup.Also,multipleregression resultsrevealedthatInternetaddictivetendency,self-esteem,impulsivetendency,age accountedfor38.1%of the explained variance inInternet shopping addiction. Based ont heseresults,fashionmarketingstrategieswouldbesuggested.KeyWords:Internetaddictive( ),addictivebuying( ),인터넷중독 중독구매Internetshoppingaddictive( ), (Impulse)인터넷쇼핑중독증 충동성" @default.
- W914240018 created "2016-06-24" @default.
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- W914240018 date "2005-01-01" @default.
- W914240018 modified "2023-09-23" @default.
- W914240018 title "Influencing Factors on Internet Shopping Addiction" @default.
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