Matches in SemOpenAlex for { <https://semopenalex.org/work/W9213776> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W9213776 endingPage "608" @default.
- W9213776 startingPage "597" @default.
- W9213776 abstract "Marketing has been used the power of data and information technology in the pursuit of personal marketing of products and service to customers, based on their preferences and needs. We analyzed the performance of twenty six combined(RFM and Confidence) response modeling methods that were proposed by Zahavi and Levin(l997) and Sho, et al.(1999). As a result, we were able to increase about 3.5%p. forecasting accuracy of customers response through combination with confidence(C) that is able to consider characteristics of product than using the single RFM model that is practically the most widely used." @default.
- W9213776 created "2016-06-24" @default.
- W9213776 creator A5040623180 @default.
- W9213776 creator A5085451917 @default.
- W9213776 date "2008-01-01" @default.
- W9213776 modified "2023-09-23" @default.
- W9213776 title "Combined Response Modeling for Individual Marketing by RFM and Confidence" @default.
- W9213776 hasPublicationYear "2008" @default.
- W9213776 type Work @default.
- W9213776 sameAs 9213776 @default.
- W9213776 citedByCount "0" @default.
- W9213776 crossrefType "journal-article" @default.
- W9213776 hasAuthorship W9213776A5040623180 @default.
- W9213776 hasAuthorship W9213776A5085451917 @default.
- W9213776 hasConcept C111472728 @default.
- W9213776 hasConcept C138885662 @default.
- W9213776 hasConcept C144133560 @default.
- W9213776 hasConcept C162853370 @default.
- W9213776 hasConcept C2524010 @default.
- W9213776 hasConcept C2777402642 @default.
- W9213776 hasConcept C33923547 @default.
- W9213776 hasConcept C41008148 @default.
- W9213776 hasConcept C48891531 @default.
- W9213776 hasConcept C90673727 @default.
- W9213776 hasConceptScore W9213776C111472728 @default.
- W9213776 hasConceptScore W9213776C138885662 @default.
- W9213776 hasConceptScore W9213776C144133560 @default.
- W9213776 hasConceptScore W9213776C162853370 @default.
- W9213776 hasConceptScore W9213776C2524010 @default.
- W9213776 hasConceptScore W9213776C2777402642 @default.
- W9213776 hasConceptScore W9213776C33923547 @default.
- W9213776 hasConceptScore W9213776C41008148 @default.
- W9213776 hasConceptScore W9213776C48891531 @default.
- W9213776 hasConceptScore W9213776C90673727 @default.
- W9213776 hasIssue "2" @default.
- W9213776 hasLocation W92137761 @default.
- W9213776 hasOpenAccess W9213776 @default.
- W9213776 hasPrimaryLocation W92137761 @default.
- W9213776 hasRelatedWork W2006013882 @default.
- W9213776 hasRelatedWork W2037809340 @default.
- W9213776 hasRelatedWork W2041884384 @default.
- W9213776 hasRelatedWork W2077575809 @default.
- W9213776 hasRelatedWork W2087924048 @default.
- W9213776 hasRelatedWork W2099267815 @default.
- W9213776 hasRelatedWork W2308861352 @default.
- W9213776 hasRelatedWork W2569052895 @default.
- W9213776 hasRelatedWork W2770209430 @default.
- W9213776 hasRelatedWork W2779268629 @default.
- W9213776 hasRelatedWork W2934347593 @default.
- W9213776 hasRelatedWork W2971607317 @default.
- W9213776 hasRelatedWork W2974541516 @default.
- W9213776 hasRelatedWork W2990094956 @default.
- W9213776 hasRelatedWork W2990606657 @default.
- W9213776 hasRelatedWork W3154187272 @default.
- W9213776 hasRelatedWork W3197050697 @default.
- W9213776 hasRelatedWork W3207080304 @default.
- W9213776 hasRelatedWork W3209149359 @default.
- W9213776 hasRelatedWork W2184212563 @default.
- W9213776 hasVolume "19" @default.
- W9213776 isParatext "false" @default.
- W9213776 isRetracted "false" @default.
- W9213776 magId "9213776" @default.
- W9213776 workType "article" @default.