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- W92178175 abstract "The aim of this diploma work is on the basis of analyses, theory and savvy to suggest the marketing strategy of the hotel Panorama till the year 2010 so the hotel would be competitive. The theoretical part is showing the summary of views native and abroad autors to this problems. We are showing up also our attitude to this subject. The second part of diploma work is including analysis of the surroundings, inclusive the analysis competitor's hotels, guests needs and wishes evaluation and is introducing us with the results of hotel checklists. The important part is SWOT analysis (strengts, weaknesses, opportunities, threats) and the comparative analyse with our competition. We are analyzing also the present marketing strategy and marketing mix. The suggestion part of the diploma work is the issue of our assignment and it is determination of hotel mission and marketing strategy, market selection, new goal segment, strategic targets, marketing mix activation and suggestions of concrete steps." @default.
- W92178175 created "2016-06-24" @default.
- W92178175 creator A5006156577 @default.
- W92178175 date "2006-05-12" @default.
- W92178175 modified "2023-09-24" @default.
- W92178175 title "Marketingová strategie hotelu Panorama" @default.
- W92178175 hasPublicationYear "2006" @default.
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