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- W927776871 abstract "The purpose of this study is to find out the important factors and efficient strategies concerning internet mar- keting. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and busi- ness man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping pro- pensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction." @default.
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- W927776871 date "2007-01-01" @default.
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- W927776871 title "The Effect of Internet Shopping Mall Characteristics, Consumer Shopping Propensity on Perceived Shopping Values and Satisfaction" @default.
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