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- W9297310 abstract "Like most other human activities, advertising needs to be ‘controlled’ – that is, its failures must be constrained and its potential to inform people must be optimized. There are two major alternative ways of achieving such control: (1) have the government issue laws and regulations and (2) have the industry develop an enforceable code of conduct. Both approaches have advantages and disadvantages, and the tendency is to blend the two approaches through ‘co-regulation.’ The co-regulatory systems of advertising control in France and the United Kingdom are analyzed together with technological and social trends." @default.
- W9297310 created "2016-06-24" @default.
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- W9297310 date "2015-01-01" @default.
- W9297310 modified "2023-09-23" @default.
- W9297310 title "Advertising, Control of" @default.
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- W9297310 doi "https://doi.org/10.1016/b978-0-08-097086-8.95095-5" @default.
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