Matches in SemOpenAlex for { <https://semopenalex.org/work/W93156719> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W93156719 endingPage "31" @default.
- W93156719 startingPage "16" @default.
- W93156719 abstract "Green marketing is a phenomenon, which has developed particular important in the modern market. In the emerging world, the concept of pollution free activity is given more importance in all the sectors and in all stages. The environmentalists are targeting the industrial sectors as the major contributors for depleting natural resources and environmental destruction. Hence, both production and marketing divisions of industries are stressed more to take utmost care in these areas along with fulfilling the market demands. To overcome these difficulties, a new concept has born in the present globalized world where production, consumption and marketing of the products can be carried effectively ensuring environmental safety. This concept is named as ‘Green Marketing’. Green marketing is the marketing of products that are presumed to be environmentally safe. Thus Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes as well as modifying advertising. This paper attempts to examine, the concept of green marketing, present trends of green marketing in India and its future as well as explores the challenges and opportunities businesses have with green marketing." @default.
- W93156719 created "2016-06-24" @default.
- W93156719 creator A5008758585 @default.
- W93156719 creator A5016961856 @default.
- W93156719 date "2014-04-04" @default.
- W93156719 modified "2023-09-27" @default.
- W93156719 title "Green marketing in India: Emerging trends" @default.
- W93156719 hasPublicationYear "2014" @default.
- W93156719 type Work @default.
- W93156719 sameAs 93156719 @default.
- W93156719 citedByCount "0" @default.
- W93156719 crossrefType "journal-article" @default.
- W93156719 hasAuthorship W93156719A5008758585 @default.
- W93156719 hasAuthorship W93156719A5016961856 @default.
- W93156719 hasConcept C139719470 @default.
- W93156719 hasConcept C144024400 @default.
- W93156719 hasConcept C144133560 @default.
- W93156719 hasConcept C162324750 @default.
- W93156719 hasConcept C162853370 @default.
- W93156719 hasConcept C192975520 @default.
- W93156719 hasConcept C205649164 @default.
- W93156719 hasConcept C2524010 @default.
- W93156719 hasConcept C2778348673 @default.
- W93156719 hasConcept C2909468537 @default.
- W93156719 hasConcept C30772137 @default.
- W93156719 hasConcept C33923547 @default.
- W93156719 hasConcept C36289849 @default.
- W93156719 hasConcept C39453970 @default.
- W93156719 hasConcept C48891531 @default.
- W93156719 hasConcept C526734887 @default.
- W93156719 hasConcept C59345209 @default.
- W93156719 hasConcept C90673727 @default.
- W93156719 hasConcept C93032411 @default.
- W93156719 hasConcept C98716237 @default.
- W93156719 hasConceptScore W93156719C139719470 @default.
- W93156719 hasConceptScore W93156719C144024400 @default.
- W93156719 hasConceptScore W93156719C144133560 @default.
- W93156719 hasConceptScore W93156719C162324750 @default.
- W93156719 hasConceptScore W93156719C162853370 @default.
- W93156719 hasConceptScore W93156719C192975520 @default.
- W93156719 hasConceptScore W93156719C205649164 @default.
- W93156719 hasConceptScore W93156719C2524010 @default.
- W93156719 hasConceptScore W93156719C2778348673 @default.
- W93156719 hasConceptScore W93156719C2909468537 @default.
- W93156719 hasConceptScore W93156719C30772137 @default.
- W93156719 hasConceptScore W93156719C33923547 @default.
- W93156719 hasConceptScore W93156719C36289849 @default.
- W93156719 hasConceptScore W93156719C39453970 @default.
- W93156719 hasConceptScore W93156719C48891531 @default.
- W93156719 hasConceptScore W93156719C526734887 @default.
- W93156719 hasConceptScore W93156719C59345209 @default.
- W93156719 hasConceptScore W93156719C90673727 @default.
- W93156719 hasConceptScore W93156719C93032411 @default.
- W93156719 hasConceptScore W93156719C98716237 @default.
- W93156719 hasIssue "4" @default.
- W93156719 hasLocation W931567191 @default.
- W93156719 hasOpenAccess W93156719 @default.
- W93156719 hasPrimaryLocation W931567191 @default.
- W93156719 hasRelatedWork W1023432009 @default.
- W93156719 hasRelatedWork W1777612428 @default.
- W93156719 hasRelatedWork W1995873233 @default.
- W93156719 hasRelatedWork W2235567427 @default.
- W93156719 hasRelatedWork W2237636869 @default.
- W93156719 hasRelatedWork W2245835034 @default.
- W93156719 hasRelatedWork W2256922589 @default.
- W93156719 hasRelatedWork W2268707761 @default.
- W93156719 hasRelatedWork W2287280733 @default.
- W93156719 hasRelatedWork W2300179599 @default.
- W93156719 hasRelatedWork W2339434364 @default.
- W93156719 hasRelatedWork W2375732335 @default.
- W93156719 hasRelatedWork W2624079199 @default.
- W93156719 hasRelatedWork W2749390641 @default.
- W93156719 hasRelatedWork W3136350621 @default.
- W93156719 hasRelatedWork W3214301204 @default.
- W93156719 hasRelatedWork W1953772574 @default.
- W93156719 hasRelatedWork W2159753641 @default.
- W93156719 hasRelatedWork W2170259155 @default.
- W93156719 hasRelatedWork W2253957915 @default.
- W93156719 hasVolume "4" @default.
- W93156719 isParatext "false" @default.
- W93156719 isRetracted "false" @default.
- W93156719 magId "93156719" @default.
- W93156719 workType "article" @default.