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- W93186719 abstract "AbstractCSR reports management in modern corporation works with concepts of corporate strategy, stakeholders and integrated marketing communications. Corporate business objectives and directions are determined by corporate strategy. In order to develop CSR concepts, the implementations of CSR should be integrated into corporate strategy, so that corporation create competitive advantages and facilitate sustainable development during the CSR practices. Stakeholder theory is proposed later than CSR theory that has relatively independent field of study. However, these two theories have a trend of integration at the beginning of last century. In addition, Chinese corporation’s CSR report management fulfills stakeholders demand with the concept of integrated marketing communications exactly.KeywordsSocial ResponsibilityStrategic ManagementStakeholder TheoryGlobal Reporting InitiativeCorporate StrategyThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W93186719 created "2016-06-24" @default.
- W93186719 creator A5077053280 @default.
- W93186719 date "2014-01-01" @default.
- W93186719 modified "2023-09-24" @default.
- W93186719 title "Management Framework for CSR Report" @default.
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- W93186719 doi "https://doi.org/10.1007/978-3-642-54152-0_6" @default.
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