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- W940203010 abstract "This chapter describes the establishment of Evocities, an alliance of seven regional cities in country New South Wales, designed to attract population back to regional Australia. Here, the Evocities story is examined with respect to its approach to campaign development: the development a strong evidence-base, coupled with innovative strategies to market the ‘point of difference’ for inland regional cities. The case study explores the challenges of funding, brand development, and developing an effective response capacity to deal with the overwhelmingly positive response that ‘Evocities’ attracted – and continues to attract." @default.
- W940203010 created "2016-06-24" @default.
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- W940203010 date "2012-09-25" @default.
- W940203010 modified "2023-09-28" @default.
- W940203010 title "Evocities: The Regional Livability Success Story" @default.
- W940203010 doi "https://doi.org/10.1007/978-3-7908-2799-6_10" @default.
- W940203010 hasPublicationYear "2012" @default.
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