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- W942013898 abstract "is article explains the essence of personal selling as the primary mean of interpersonal communication being an instrument of the integrated promotion mix next to advertising, sales promotion, direct marketing and public relations. Own interpretation of the concept of personal selling is being proposed. e further part of this article characterizes the sales sta members. Personality traits of a good seller have been presented. e study brought closer the importance of managing of sales sta. Article describes the basic functions of management of the sales sta in the enterprise such as planning, organising, motivating and controlling the activity of sellers. e nal part of the paper includes a summary." @default.
- W942013898 created "2016-06-24" @default.
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- W942013898 date "2013-01-01" @default.
- W942013898 modified "2023-09-23" @default.
- W942013898 title "Communicating product offer in the process of personal selling" @default.
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