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- W943640239 abstract "In recent years, the argument concerning the effects of public relations in organization management has attracted theconcern of various scholars. Consequently, professionals and scholars alike have looked for the key concepts to establish thevalue of public relations. However, the terms ‚relationships‛ and ‚reputation‛ have emerged as the focal concepts inexplaining the purpose and value of public relations. The concepts of organization-public relationships and organizationalreputation can be integrated within a theoretical framework of public relations effectiveness. When those concepts areintegrated in a model, the role of public relations can be captured more clearly than when there is a separate focus on eachof the concepts. Therefore, this study sort to examine the effects of public relations in achieving effective organizationalmanagement" @default.
- W943640239 created "2016-06-24" @default.
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- W943640239 date "2015-02-20" @default.
- W943640239 modified "2023-09-26" @default.
- W943640239 title "EFFECTIVE PUBLIC RELATIONS AND ORGANIZATIONAL MANAGEMENT: THE BOND" @default.
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- W943640239 hasPublicationYear "2015" @default.
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