Matches in SemOpenAlex for { <https://semopenalex.org/work/W945898698> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W945898698 abstract "Relationship marketing authors have attempted to develop distinct models suitable for investigating relationship marketing in different contexts. However, there is no agreement as yet about the antecedents that best capture the characteristics of the relational exchange that influences relationship marketing. Maintaining a long-term relationship with a customer is one of the fundamental factors determining the value that the customer provides to the company. A serious threat to achieving a long-term relationship is the customer's switching behaviour. This study develops a theoretical model of relationship marketing, which includes customers' switching behaviour (switchers and stayers), as a vital construct to understand the relationship development process between customers and service providers. Also, hypotheses to specify the association between the underlying models' constructs were presented as a basis for further study." @default.
- W945898698 created "2016-06-24" @default.
- W945898698 creator A5009524338 @default.
- W945898698 creator A5014336982 @default.
- W945898698 creator A5017182535 @default.
- W945898698 date "2011-11-01" @default.
- W945898698 modified "2023-10-08" @default.
- W945898698 title "Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model" @default.
- W945898698 cites W1600151756 @default.
- W945898698 cites W1968903117 @default.
- W945898698 cites W1978906194 @default.
- W945898698 cites W1990200894 @default.
- W945898698 cites W2002222272 @default.
- W945898698 cites W2004292554 @default.
- W945898698 cites W2006091427 @default.
- W945898698 cites W2006941492 @default.
- W945898698 cites W2016284259 @default.
- W945898698 cites W2023153719 @default.
- W945898698 cites W2029812672 @default.
- W945898698 cites W2035151300 @default.
- W945898698 cites W2047562908 @default.
- W945898698 cites W2053583812 @default.
- W945898698 cites W2059955887 @default.
- W945898698 cites W2060855982 @default.
- W945898698 cites W2061248392 @default.
- W945898698 cites W2061569435 @default.
- W945898698 cites W2084659862 @default.
- W945898698 cites W2088135512 @default.
- W945898698 cites W2095427588 @default.
- W945898698 cites W2097829847 @default.
- W945898698 cites W2099697766 @default.
- W945898698 cites W2109174512 @default.
- W945898698 cites W2137247419 @default.
- W945898698 cites W2146289756 @default.
- W945898698 cites W2148219776 @default.
- W945898698 cites W2153932359 @default.
- W945898698 cites W2159105921 @default.
- W945898698 cites W2161293617 @default.
- W945898698 cites W2162055432 @default.
- W945898698 cites W2292263147 @default.
- W945898698 hasPublicationYear "2011" @default.
- W945898698 type Work @default.
- W945898698 sameAs 945898698 @default.
- W945898698 citedByCount "5" @default.
- W945898698 countsByYear W9458986982012 @default.
- W945898698 countsByYear W9458986982014 @default.
- W945898698 countsByYear W9458986982015 @default.
- W945898698 crossrefType "journal-article" @default.
- W945898698 hasAuthorship W945898698A5009524338 @default.
- W945898698 hasAuthorship W945898698A5014336982 @default.
- W945898698 hasAuthorship W945898698A5017182535 @default.
- W945898698 hasConcept C144133560 @default.
- W945898698 hasConcept C162853370 @default.
- W945898698 hasConcept C192975520 @default.
- W945898698 hasConcept C54649085 @default.
- W945898698 hasConcept C98825075 @default.
- W945898698 hasConceptScore W945898698C144133560 @default.
- W945898698 hasConceptScore W945898698C162853370 @default.
- W945898698 hasConceptScore W945898698C192975520 @default.
- W945898698 hasConceptScore W945898698C54649085 @default.
- W945898698 hasConceptScore W945898698C98825075 @default.
- W945898698 hasLocation W9458986981 @default.
- W945898698 hasOpenAccess W945898698 @default.
- W945898698 hasPrimaryLocation W9458986981 @default.
- W945898698 hasRelatedWork W1024902293 @default.
- W945898698 hasRelatedWork W133128568 @default.
- W945898698 hasRelatedWork W1495463731 @default.
- W945898698 hasRelatedWork W1599089042 @default.
- W945898698 hasRelatedWork W2311785117 @default.
- W945898698 hasRelatedWork W2463340247 @default.
- W945898698 hasRelatedWork W2472142080 @default.
- W945898698 hasRelatedWork W2473508872 @default.
- W945898698 hasRelatedWork W2591580489 @default.
- W945898698 hasRelatedWork W2740502005 @default.
- W945898698 hasRelatedWork W2774247139 @default.
- W945898698 hasRelatedWork W2913025997 @default.
- W945898698 hasRelatedWork W2988570762 @default.
- W945898698 hasRelatedWork W3013273367 @default.
- W945898698 hasRelatedWork W3123472218 @default.
- W945898698 hasRelatedWork W378996686 @default.
- W945898698 hasRelatedWork W600052414 @default.
- W945898698 hasRelatedWork W6299713 @default.
- W945898698 hasRelatedWork W2605174860 @default.
- W945898698 hasRelatedWork W2770535765 @default.
- W945898698 isParatext "false" @default.
- W945898698 isRetracted "false" @default.
- W945898698 magId "945898698" @default.
- W945898698 workType "article" @default.