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• W948796712 abstract "The Internet is receiving a growing amount of attention by scholars around the world, particularly marketing scholars. However, despite this rapid growth, there are relatively few empirical studies on the Internet that focus on it as an object of consumer experiences (i.e. treat it as the consumption object). This study examines issues related to Internet involvement, subjective knowledge, thinking-feeling and personal values and materialistic values related to the Internet as an object to be consumed. The findings provide interesting insight into the attachment to the Internet by consumers, and differences between gender and materialistic values and how they think and feel about the Internet." @default.
• W948796712 created "2016-06-24" @default.
• W948796712 creator A5018380385 @default.
• W948796712 date "2001-01-01" @default.
• W948796712 modified "2023-09-22" @default.
• W948796712 title "Exploring the consumer-internet relationships: A consumer behaviour perspective" @default.
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• W948796712 hasPublicationYear "2001" @default.
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