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- W950162034 abstract "The subject of the article touches upon the trends of academic-and-empirical research organization and action-oriented developments in the sphere of advertising activity. On applying theoretical and practical analysis the issues of target market definition and audience evolution are brought to light. Psychographic segmentation is under consideration as well. Present the interpretation of the results of the social research with the pursuit of revealing the South -Ural State University students' preferences concerning advertising and commercial." @default.
- W950162034 created "2016-06-24" @default.
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- W950162034 date "2006-01-01" @default.
- W950162034 modified "2023-09-23" @default.
- W950162034 title "Изучение потребительского поведения в контексте рекламной деятельности" @default.
- W950162034 hasPublicationYear "2006" @default.
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