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• W952468673 abstract "Abstract This paper explores challenges facing organisations--particulary libraries and educational institutions--in gettingtheir content in front of end-user with same degree of apparent ease that search engines such as Googlehave achieved. The author examines a range of initiatives which make more accessible material traditionallyviewed as part of deep Web and concludes that current generation--as it grows up with Internet--willhelp to create resource discovery tools and content management systems of future. Introduction In today's university, librarians and academic staff are acknowledging and dealing with impact of Interneton students. Richardson and Hopkins [HREF4] advise that libraries need to know their customers and to make useof market research and surveys such as Pew & American Life project to underpin planning. Balas(2002) recommends these kinds of surveys in quest to attract potential patrons: We need to designand develop services that use effectively to serve needs of new technically competentgeneration of potential patrons. The Pew Data Memo College Students and Web, forexample, contains information about kinds of web sites college students use and their e-commerce habits[HREF5].Significant numbers of users, especially in academic environment, have grown up with Internet.Jones [HREF6] reports that For most college students is a functional tool, one that has greatlychanged way they interact with others and with information as they go about their studies. They use it forcommunication via email, instant messaging and online chat for both social and educational purposes,entertainment, file sharing, shopping.Jones affirms that Internet has changed way students use library [HREF6]. Computer use withinlibraries has been predominantly for commercial search engines rather than university and web sites. Thistrend has been coupled with reported decreases in traditional scholarly citations in student research papers. Amongschool students who go online every day the ease and speed of online research [are] their main reasons forrelying on Web instead of Library [HREF7].In questioning future role of library, Sommers suggests that libraries are and will continue to be incompetition with Internet. It's a battle not for person our age but for those people who are five and sixyears old. They're going to grow up with a whole different perspective. The future of libraries 20 years from now isbeing set today [HREF8]. Roha (2000) provides a vision of future, which is characterised bypervasive computing--with PC taking a backseat to gadgets, wireless connection round-the-clock and highlypersonalised web services. She says that this may take time to be realised, but technology already exists." @default.
• W952468673 created "2016-06-24" @default.
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• W952468673 date "2004-01-01" @default.
• W952468673 modified "2023-09-26" @default.
• W952468673 title "Competing In A World Scoped By Google" @default.
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