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- W952640421 abstract "In recent years, the notion of business models has been able to innovate the way companies create new business opportunities. However, because business models most often rest on a complex interplay of several actors, there is a need to be able to explore the nature of a business model. This paper will propose to describe a business model by means of storytelling. Also, the paper will introduce the notion of archetypes of business models with the aim to seek a pattern in the light of the numerous business models available. Two cases will illustrate and discuss storytelling and archetypes, giving rise to conclude that they represent a valuable approach to understanding and innovating business models." @default.
- W952640421 created "2016-06-24" @default.
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- W952640421 date "2013-01-01" @default.
- W952640421 modified "2023-10-17" @default.
- W952640421 title "Innovating a Business Model for Services with Storytelling" @default.
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- W952640421 doi "https://doi.org/10.1007/978-3-642-40352-1_85" @default.
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