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- W952959123 abstract "ABSTRACT As it ensues from the title of this graduation thesis, its objective was to suggest a new communication strategy for the ZLINMAT s.r.o. company which is specialized in im-plementation of roof cladding. In the first part was using the SWOT analysis evaluated the actual position of the company on the market. I focused the SWOT analysis on the external and internal envi-ronment, accenting to the best possible evaluation of the current communication strategy. A new communication strategy together with the recommendation how to capitalize other tools is suggested in the second part. This is to allow a future evaluation of company's advertising activities so she can improve targeting on potential customers, build positive awareness about herself and increase the effectiveness of advertising instruments." @default.
- W952959123 created "2016-06-24" @default.
- W952959123 creator A5063928227 @default.
- W952959123 date "2010-07-14" @default.
- W952959123 modified "2023-09-27" @default.
- W952959123 title "Návrh nové komunikační strategie pro společnost ZLÍNMAT, s.r.o." @default.
- W952959123 hasPublicationYear "2010" @default.
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