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- W95571030 abstract "The flow of transcultural images and media in times of contemporary globalisation does not mean that we must anticipate symmetrical and identical diffusion and reception. The case study I have chosen to present here underlines this in two ways: it examines how a globalised – and seemingly universal – notion, that of romantic love, circulates, with the help of images and media, and how it changes speed, quality, and routes over time. Moreover, it enables us to take a close look at moments and sites at which certain entanglements take place so that we gain a better understanding of the fabric of public spheres. By and large, romantic love is associated in Western contexts with modernisation, the rise of individualism and gender equality, as well as compatibility. As and when it does appear in non-Western states, so the widely shared view among scholars, it could only be cultivated by local élites equipped with the competence to appreciate this subjective emotion of intimacy between two people both aesthetically and rationally (Jankowiak and Fischer 1992: 1; Giddens 1992). In other sources, romantic love is largely associated with a leisure-oriented consumer society, the commodification of emotions, and irreversible changes from socio-centred communities to ego-centred nuclear alliances (Illouz 1997)." @default.
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- W95571030 date "2011-06-21" @default.
- W95571030 modified "2023-10-18" @default.
- W95571030 title "Love in the Age of Valentine and Pink Underwear: Media and Politics of Intimacy in South Asia" @default.
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