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- W95818523 abstract "This chapter shows how the marketing forces are imposing decisions on the textile value-added chain for economic reasons and thereby are setting the consequences for a sustainable development. The push strategy coming from the value-added chain has almost disappeared in favor of a pull strategy from product development and marketing, establishing new rules by working in a global environment. Comparisons are drawn between the American perspectives of the large merchants and the EU and Swiss economic structure with small and medium-sized companies, also including consumer behavior in the textile markets." @default.
- W95818523 created "2016-06-24" @default.
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- W95818523 date "2011-01-01" @default.
- W95818523 modified "2023-10-17" @default.
- W95818523 title "Product development and marketing: management and communication" @default.
- W95818523 cites W2163307695 @default.
- W95818523 doi "https://doi.org/10.1533/9780857092861.386" @default.
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