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• W965547299 abstract "E Get Aiterhlet in your mailbox! Email address A ZiP/Postal code , Go &#39;..,_____, Advertisement Reserve the Premium Ad Spot Advertisement Oil Hangover? The real energy crisis is in our 19505 electricity system and the regulatory policies that block innovation. A secure energy future means upgrading the power system with smart technology, local power generation and microgrids to meet quality and reliability needs. Former Motorola CEO Bob Galvin Read More Reserve the Silver Ad Spot Advertisement I have a Dream This year give beauty, hope and laughter! Choose from hundreds of posters, greeting cards, gifts, calendars, T-shirts, etc., all in the spirit of social justice. Unionamade products from the Northland Poster Collective. Expressing the issues through art since 1979. Read More Coexist Hoodies are Here! A Man of His words i Media and Technology I AlterNet A Man of His Words By George Lakoff, AlterNet. Posted September 8, 2004. In this excerpt from his new book, qDon&#39;t Think of an Elephant!q George Lakoff talks about how transforming the language of politics can help win the good fight. The following is an excerpt from the first chapter of “Don’t Think Of An Elephant! Know Your Values and Frame the Debate,” published by Chelsea Green Publishing. Framing 101: How to Take Back Public Discourse January 21, 2004 — On this date I spoke extemporaneously to a group of about two hundred progressive citizen—activists in Sausalito, California. when I teach the study of framing at Berkeley, in Cognitive Science 101, the first thing I do is I give my students an exercise. The exercise is: Don&#39;t think of an elephant! Whatever you do, do not think of an elephant. I&#39;ve never found a student who is able to do this. Every word, like elephant, evokes a frame, which can be an image or other kinds of knowledge: Elephants are large, have floppy ears and a trunk, are associated with circuses, and so on. The word is defined relative to that frame. when we negate a frame, we evoke the frame. Richard Nixon found that out the hard way. While under pressure to resign during the Watergate scandal, Nixon addressed the nation on TV. He stood before the nation and said, qI am not a crook.q And everybody thought about him as a crook. This gives us a basic principle of framing, for when you are arguing against the other side: Do not use their language. Their language picks out a frame - and it won&#39;t be the frame you want. Let me give you an example. On the day that George W. Bush arrived in the White House, the phrase “tax relief” started coming out of the White House. It still is: It was used a number of times in this year&#39;s State of the Union address, and is showing up more and more in preelection speeches four years later. Think of the framing for relief. For there to be relief there must be an affliction, an afflicted party, and a reliever who removes the affliction and is therefore a hero. And if people try to stop the hero, those people are villains for trying to prevent relief. When the word tax is added to relief, the result is a metaphor: Taxation is an affliction. And the person who takes it away is a hero, and anyone who tries to stop him is a bad guy. This is a frame. It is made up of ideas, like affliction and hero. The language that evokes the frame comes out of the White House, and it goes into press releases, goes to even! radio station, every TV station, every newspaper. And soon the New York Times is using tax relief. And it is not only on Fox; it is on CNN, it is on NBC, it is on every station because it is qthe president&#39;s tax—re|ief plan.q And soon the http://www.a|ternet.org/mediacu|ture/19811/?page=entire 11/12/08 12:36 AM Tools E EMAIL Q PRINT ’:n&#39; :i‘ 2&#39;9, l1‘,&#39;.»!. 71*»- r.q em rmsauv ,, and Na don’! flank :5! an elephant} INCq:-Y fllltlll ‘lliiillfa Milli Mlxiilt liil lfifilltuli anus, saunas l.‘*i.g‘:’{:¢i‘ if -I¥~akU,§. 0140 W“ nu nisnmn out: no nouusivu Elephant Share and save this post: ENT Also in Media and Technology Forget Red vs. Blue -~ It&#39;s the Educated vs. People Easily Fooled by Propaganda Chris Hedges CNN&#39;s Election Night 3~D Holograms Channel Princess Leia and Obi-Wan Martin Young Watching Them squirm: 15 Fox News Abandoning the Mob It Created? Mark Ames qBe the Changeq Aims to Get Out the Music Vote Steve Silberman Page 1 of 6" @default.
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• W965547299 date "2004-09-08" @default.
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• W965547299 title "A Man of His Words" @default.
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