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- W965603012 abstract "Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right." @default.
- W965603012 created "2016-06-24" @default.
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- W965603012 date "2015-05-15" @default.
- W965603012 modified "2023-09-27" @default.
- W965603012 title "Why People (Don't) Buy: The Go and Stop Signals" @default.
- W965603012 hasPublicationYear "2015" @default.
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