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- W96604714 abstract "This paper presents strategies and methods used atStuttgart Media University in training courses forinformation literacy skills; its main focus is on marketingconcepts. Prepared and carried out by students from themaster study course of Library and Information Science,these training sessions had multiple target groups.Considering the diversity of several classes, the studentshad to create various didactical concepts as well asadequate marketing strategies. With the demand to be a“Teaching Library”, the marketing strategy proved to be abasic element of the training’s structure. The masterstudents share their experiences and views on possibleobstacles and give recommendations for the creation of amarketing strategy in information literacy training." @default.
- W96604714 created "2016-06-24" @default.
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- W96604714 date "2008-11-02" @default.
- W96604714 modified "2023-09-27" @default.
- W96604714 title "Development of training courses in information literacy withregard to the librarian 2.0 – Learning and understandingtheories, methods and marketing strategies" @default.
- W96604714 hasPublicationYear "2008" @default.
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