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- W973841623 abstract "在新媒体传播的冲击下,整个社会的传播格局被撕裂,在碎片化、浅阅读的传播环境中,情绪化传播成了一种掌握注意力资源的利器。广播独特的传播形式则得天独厚地走上了情绪化传播的道路。犀利的言辞、强烈的个性成就了一个个电台怒汉;疯子似的主持人层出不穷,也带火了节目和电台。从广播的媒介特性和受众心理的角度全面分析,我们发现,在把握好度的前提下,广播情绪化传播有其一定的合理性和价值。" @default.
- W973841623 created "2016-06-24" @default.
- W973841623 creator A5011137528 @default.
- W973841623 date "2014-05-25" @default.
- W973841623 modified "2023-09-23" @default.
- W973841623 title "广播情绪化传播的合理性和价值——杭州“疯子”广播现象探析" @default.
- W973841623 hasPublicationYear "2014" @default.
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