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- W973939212 abstract "Little or no credence is given to truthfulness – a moral virtue and its implication for good advertisement in the discourse about the language of Advertisement. This is the gap in scholarship, which this work has filled. Therefore, this work, which uses analytical method, is an exploration of truthfulness as regards its intent, context, content and its implications for good advertisement in a continuously competitive business world. It examines the evil of deceptive advertisement for consumers, sellers themselves and business enterprise itself. It recommends way of reducing deceptive advertisement through the joint efforts of the government, the press, religious bodies, and non-governmental organization among others but with the Advertising Practitioners Council of Nigeria taking the lead." @default.
- W973939212 created "2016-06-24" @default.
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- W973939212 date "2009-02-03" @default.
- W973939212 modified "2023-09-24" @default.
- W973939212 title "Truthfulness as a Factor in the Language of Advertising" @default.
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