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- W974127132 abstract "Consumer purchase decisions are studied at two separate phases of the decision process; evoked set selection and final purchase choice. The data collected suggest that there is an independent relationship between decision strategies used at each stage. This may explain why some researchers view consumer decision making as a stochastic process." @default.
- W974127132 created "2016-06-24" @default.
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- W974127132 date "2015-01-01" @default.
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- W974127132 title "An Exploratory Investigation into the Relationship Between Evoked Set Decisions and Final Puchase Choice" @default.
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- W974127132 doi "https://doi.org/10.1007/978-3-319-17055-8_2" @default.
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