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• W97456613 abstract "Mass events (e.g., music festivals, sport events) are attractive to both customers and enterprises. For example, Europe's market leader in the ticketing field, Eventim, sells more than 70 million tickets for more than 100,000 events annually (Eventim 2009). In 2007, U.S. event producers in the field of performing arts and spectator sports received revenues of almost $80 billion dollars, a growth rate of 33 percent in five years (US Census Bureau, 2009). From a theoretical viewpoint, service provision in the event field is of interest because such services mainly address two consumption metaphors, namely consuming as experience and consuming as play (Holt, 1995). Drawing on these two elements, we refer to such events as collective hedonic services (Ng/ Russell-Bennett/Dagger 2007)." @default.
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• W97456613 date "2010-01-01" @default.
• W97456613 modified "2023-10-05" @default.
• W97456613 title "Events and Loyalty Formation: The Role of Satisfaction, Felt Community, Emotional Experience, and Frequency of Use" @default.
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• W97456613 doi "https://doi.org/10.1007/978-3-8349-8922-2_11" @default.
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